Insights and Trends in Data-Driven Marketing
Course Duration Flexible
₹4425^*
Enrol Now Add to Cart

Discover how to collect, synthesise and report on data to gain critical insights to enhance customer experience, brand and marketing campaign performance.

Marketing is about researching and analysing customer data, and figuring out how to use that information to increase business success – through building brand awareness, knowing what to offer and how to offer it. This foundational data-driven marketing course explores how to find, analyse and put relevant marketing data into action. This includes knowing your customer, understanding how best to communicate with them and understanding the marketing process from initial research through to putting a plan into action. You will be taught how to collect, synthesise and report on data from routine sources to draw out insights, mainly focussing on customer experience, brand, product or campaign performance. You will gain an appreciation of the importance of marketing from a data perspective and be better positioned to assist with implementing marketing campaigns based on data.

What You Will Learn

Marketing is about researching and analysing customer data, and figuring out how to use that information to increase business success – through building brand awareness, knowing what to offer and how to offer it. In this course, you will cover marketing data, marketing reports, marketing processes and marketing campaigns.

Course Outcomes

Synthesise data from routine sources and draw out insight
Collect and report data particularly on customer experience, brand, product or campaign performance
Appreciate the importance of marketing from a data perspective
Assist to implement marketing campaigns based on data

Level: Foundation
Suitable for students in grade 11, 12 and Undergraduate level
Delivered 100% online
Complete in 4 - 6 hours
Self-paced learning
Interactive activities and case studies
Gain in-demand skills
Certificate of Completion

Welcome

Create New Account

FORGOT PASSWORD

Insights and Trends in Data-Driven Marketing